The Robbie Williams Complete My Artist site and application was made available via a Mail on Sunday cover-mount on the 11th October 2009. Distributed to 3m people it provided worldwide exclusive access to tracks from Robbie’s new album and was the second most successful Mail on Sunday cover mount to date – beaten only by Prince. The platform delivered personalised playlists, pointing out missing tracks for purchase, alongside new ways to enjoy Robbie’s repertoire and view his entire back catalogue.